Targeted advertising that drives conversions

Pay-Per-Click (PPC) advertising buys visits to your site versus having to work for them through organic (free) search. It works via an auction system where advertisers bid for their ranking in the search engine results page. Searchers are presented with advertisers’ sponsored results for the keywords they enter and the advertiser pays a small fee to the search engine if the searcher clicks through to their site.

What makes PPC advertising so appealing is that because searchers find ads that are directly relevant to what they are looking for, they are more likely to convert into buyers. That means the visit to the site can be worth a lot more than what the advertiser paid for it. Advertisers can connect with millions of potential customers at the lowest possible prices.

As there is a direct correlation between a PPC campaign and the number of sales it generates, PPC managers can accurately measure its effectiveness in terms of Cost Per Acquisition (CPA) and adjust tactics accordingly. Even better, PPC advertising is scalable – meaning that it can be tailored to budget constraints and marketing objectives.

Our goal is to optimise your PPC campaign for the highest possible conversion ratio, delivering maximum return on investment. From researching and choosing the best keywords, to setting up optimised PPC landing pages, we will deliver a campaign that drives conversions for the lowest cost per acquisition. We use a rigorous methodology which we have refined over numerous successful campaigns, backed up by hard work – thorough research, clever strategy, and relentless testing and optimising.

PPC Pay Per Click
To see how a well-executed PPC campaign can benefit your business, take a look at our portfolio. Our insights into our clients’ businesses, their markets and their customers plus our unswerving commitment to deliver results have translated into PPC campaigns that increased revenue beyond expectations.

If you would like to know how we can send your conversions sky high, get in touch with our PPC advertising team today.

Our PPC Strategy

EFFECTIVE COMMERCIAL STRATEGY

A winning PPC campaign is always based on good strategy. We tailor your campaign to your business needs and objectives, examining your key metrics, your entire marketing plan, your product portfolio, seasonality and market conditions. We also make sure we understand your competitors. Then we craft a campaign to push your business to the top.

KEYWORDS MATCHED TO YOUR MARKET

We conduct a thorough investigation of which keywords will be the most profitable for your business and which grouping variations will keep your costs down. And of course we constantly test their efficacy as well as scanning your market for other potentially valuable candidates.

UNIQUE, HELPFUL ADCOPY

Effective Adcopy not only needs to stand out from competitor ads but also provide the buyer with exactly the right information to help them choose easily from the crowd of offerings their search presents. Our writers are expert in crafting your keywords into highly-focused, compelling copy that gets you the best traffic for the lowest price. In addition we methodically test and optimise every element of the Ad Text to guarantee the best value.

CONSISTENT CAMPAIGN TRACKING

For your campaign to be effective, we need to be certain that your keywords are generating clicks and your landing pages are converting. We constantly monitor your PPC campaign, gathering data, interpreting it and refining our execution.

PERFORMANCE AND INSIGHT

Advertisers love PPC because it is accurately measurable. Our reports are designed to give you meaningful insight into the health of your PPC campaign as measured against your key metrics. We will also tell you what your competitors are up to and suggest tactics to keep you ahead of the field.

OPTIMISATION AND REFINEMENT

We carefully and methodically manage your campaign, constantly seeking out efficiencies. Our strength in interpreting data along with our skill in advantageously manipulating campaign metrics means that we can control CPA while increasing your volume of acquisitions.

Let us show you what your business can achieve with PPC.

Get in touch now with our Pay-Per-Click advertising experts for a free consultation.

Learn more about our clients

Exclusive Club 5
Lana’s Coffee House
Mr Clutch
GRL
Barclays
Bars
R&D
RFIB
BSC
LAGANAKi
WWF
eastnet
  • Throughout our cooperation, Global Reach proved themselves to be a reliable and committed partner who consistently delivered in full and on time. They built us a complete website management system in only 10 days! We were very impressed with the unique designs they created for our business cards and leaflets. And arranging high quality printing was very helpful. They have also worked with us in many areas of our business. Their professional attitude and advice has proved invaluable. We wish them all the best!
  • We are grateful to Global Reach for their high professional standards and quality work! Now we have a modern and stylish website in eight languages ​​with loads of functionality, as well as a company logo, business cards and leaflets. Looking forward to continuing our cooperation!
  • We received competent and professional assistance from Global Reach's specialists in holding exhibitions and organising the collection of private donations to support wildlife. We are quite satisfied with the quality of services rendered to us and look forward to further fruitful cooperation.
  • Our website was so well developed that it's already contributed to half the success of our company. We certainly made a good call relying on Global Reach's expertise. Our professionally designed website and great new logo were delivered right on time. We are also fully satisfied with the expert marketing campaign they executed for us. Thanks to all the staff at Global Reach. We wish them further successful development!
  • Laganaki expresses its sincere appreciation and gratitude to the staff of Global Reach for the development of our magnificent site  http://www.laganaki.ru, and for the technical support of our sister sites www.laganaki-se.ru; www.laganaki-ukki.ru. You've done a really impressive job - creating a unique design with such innovative features. In addition, we are grateful for your insight into the needs of our company, your attention to our wishes and how quickly you were able to resolve all our difficult issues. It demonstrates not just the exceptional professionalism of Global Reach but also your willingness to work with non-standard tasks. We wish you every success and look forward to working with you again in the future.
  • We express our gratitude to the specialists of Global Reach for the creation of such an original logo for our company and for the development of our comprehensive and easy to use website. We are very pleased that during the process of working together, all our wishes were taken into account and that Global Reach were so attentive to every detail of the project. The Global Reach specialists developed a clear marketing strategy and were very effective in promoting our website.
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