Strategy
Our approach to digital marketing is informed by thorough research into how your target audience really interacts with and exploits the digital space. It is not a simple picture; likewise we avoid a one-dimensional view, such as just focusing on Search Engine Marketing. We develop integrated strategies, leveraging the most effective digital marketing channels to deliver results that are of maximum benefit to your business.
Content Marketing
Content marketing is a critical part of any digital marketing mix. It involves creating and distributing content that is of value to a particular target audience with a view to attracting them to your business and ultimately converting them into customers. It supports the other digital channels by providing sharable content for social media and natural inbound links to good content on your website, raising your business’s search ranking. Our aim is to turn your audience into advocates for your brand by developing valuable, sharable content that drives engagement.
Analysis and Reporting
We constantly monitor our digital marketing campaigns to ensure that our strategists have the right information to generate a healthy ROI from every channel we optimise. We measure the effectiveness of our campaigns in terms of what matters most to your business, compiling reports that are sensible, practical and deliver real insight.
Your digital marketing partner
In the constantly evolving world of digital, it can be hard for businesses to know which is the best marketing route to take. Equally, the crowded field of digital marketing agencies is fraught with over promise, lack of transparency and high costs. That is why our first aim is to develop a close working relationship with your business – jointly defining goals, mapping out the campaign and setting easily understood and valid benchmarks. We commit to defining exactly what you are getting for your money and precisely how it drives sales for your business.
There is no great secret to effective digital marketing. Success is based on stand out creative and sound technical knowledge, both underpinned by consistent hard work. Our skill is in crafting the right message, broadcasting it through the right channels and knuckling down to the hard graft of optimising the system for maximum impact.
To see how good we are at digital marketing and advertising, take a look at our portfolio. The results speak for themselves.
Our packages are very competitive in comparison to other digital marketing agencies in London.
An optimal mix of channels
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Market segmentation and analysis
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Search Engine Marketing (SEM)
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Viral marketing
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Email and text marketing
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Visual content
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Blogging, articles, whitepapers
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Banner advertising