Website

Scope

Web Development, Branding, Social Marketing, Digital Advertising

Dress Code is an online fashion store selling stylish yet affordable clothing for both men and women. They stock all the latest fashion trends, eliminating the need to go from store to store. For their customers, buying their favourite must-have item should be fun and easy.

Strategy

To establish themselves in this highly competitive market, Dress Code needed a distinctive corporate identity as well as a state-of-the-art e-commerce website.

Result

We designed a cool, sleek visual identity for the company, reflecting the fashion tastes of its customers. This branding was rolled out across the e-commerce website we developed for them. We ensured that their product presentation remained ‘on-brand’, selecting their model and working closely with their photographer and manufacturer. Leading up to the launch of the site, we introduced the brand into online fashion communities through developing Dress Code’s social media profiles.

Key Deliverables

  1. E-commerce website

  2. SEO

  3. PPC

  4. Online discount voucher campaign

  • Dress Code United 1

    Dress Code United 1

  • Dress Code United 2

    Dress Code United 2

  • Dress Code United 3

    Dress Code United 3